With the 2011 quickly approaching, I’d like to renew the challenge I made to you last year to make at least one New Year’s Resolution directed at creating greater understanding of the beef industry.
Kansas Livestock Association’s Todd Domer said something to a group of producers at KLA’s convention a couple years ago that stuck with me.
“If 40 people in this room spend 10 minutes a day doing advocacy activities to promote understanding with consumers, that’s equivalent to a full-time employee,” Domer said.
I think 10 minutes a day advocating for agriculture is a manageable goal for 2011. I’d encourage you to focus on spending the ten minutes reaching to people outside of agriculture, whether it’s responding to misleading articles online or starting a conversation with the mom at the meat case of your local grocery store.
So what do you say? Comment below and let me know if you’re willing to join the 10-minute challenge. I’d love to get a full-time employee signed up for 2011.
